Reelumi Terms of Service

§ 1.Service provider and contact

1. Reelumi is run by Anna Berlińska as a sole proprietorship registered in the Central Register and Information on Economic Activity (CEIDG), ul. Sosnowa 13 lok. 4, 61-428 Poznań, NIP 9721222190, REGON 383847567 (“Reelumi”, “we”).
2. You can write to us at hi@reelumi.ai. We also use this address to accept complaints, withdrawals from contracts, reports of illegal content, appeals and reports of security vulnerabilities. We reply in Polish and in English.
3. The address hi@reelumi.ai is the point of contact referred to in Articles 11 and 12 of the Digital Services Act (Regulation (EU) 2022/2065) for the authorities of European Union Member States, the European Commission and the European Board for Digital Services, and for people who use Reelumi. Messages sent to it are answered by a human.
4. These terms are available free of charge in Polish at reelumi.ai/pl/regulamin and in English at reelumi.ai/terms. You can save and print them.

§ 2.Glossary

1. Reelumi — the online service at reelumi.ai, together with the panel in which you use our services.
2. Account — your Reelumi account.
3. Profile — an Instagram profile added to Reelumi. A plan applies to one profile.
4. Plan — a paid scope of services for a profile: Solo, Pro or Enterprise, with the limits set out in Annex 1.
5. Trial — free access to get you started, described in § 5.
6. Billing period — the month you pay for in advance.
7. Consumer — a natural person who concludes a contract with us that is not directly related to their business or professional activity. In these terms, a consumer also means a natural person running a business for whom the contract with us is not of a professional nature, to the extent that they are protected by Article 7aa of the Polish Consumer Rights Act and Article 385⁵ of the Polish Civil Code.
8. Business customer — a customer who is not a consumer within the meaning of these terms.
9. Your content — everything you add to Reelumi: clips, texts, notes, plans, messages to the assistant and profile settings.
10. AI results — analyses, the assistant’s replies, ideas, scripts, descriptions and other content prepared by artificial intelligence models.

§ 3.What we provide and what you need

1. In Reelumi, within the scope of your plan, you can:
   1. analyse Reels from your Instagram profile with the help of AI;
   2. talk to the AI assistant about your profile and content;
   3. plan content in the Content planner;
   4. in paid plans, track public profiles of other creators and businesses in the Inspirations tab and see trends from your niche;
   5. connect your Instagram account through Meta and see statistics on your posts in Reelumi (§ 12), when this feature is available for your account;
   6. in the Enterprise plan, manage other people’s profiles, for example those of your clients;
   7. build Reels from your own clips in the beta feature “Build a Reel from clips”, available to selected accounts.

   Annex 1 sets out the plan limits.

2. To use Reelumi, you need a device with internet access, an up-to-date browser (for example Chrome, Safari, Firefox or Edge) with JavaScript and cookies enabled, an email address and a public Instagram profile. To connect an Instagram account, you need a professional account (creator or business) in a Meta business portfolio.
3. Some features rely on services from other companies: publicly available Instagram data, Meta’s interfaces and AI models from the providers listed in the privacy policy. If any of these companies changes or shuts down its service, a Reelumi feature may work differently or stop working. § 10 sets out the rules for such changes.
4. Reelumi is not a product of Meta or Instagram and is not endorsed or sponsored by them. Instagram is a trademark of Meta Platforms, Inc.
5. There may be technical interruptions in Reelumi, for example during updates or outages. We roll out updates ourselves, so you do not need to install anything.

§ 4.Account

1. Reelumi may be used by people aged 18 or over.
2. We set up accounts by invitation. You receive a link from us, set a password and accept these terms. You then enter into an account contract with us for an indefinite period. The account is free of charge.
3. You log in with your email address and password, or with Google. Do not share your password with other people. We never ask for your password by email or in messages, so watch out for messages pretending to come from us. If someone may have found out your password, change it and write to us.
4. You can delete your account at any time in the panel: Channel profile → “Delete account”. The privacy policy describes what then happens to your data and for how long the account can be restored. Deleting the account ends the account contract and the plan contract. In that case, we refund money for the paid period only if you are entitled to withdraw from the contract (§ 9) or to a refund because the service does not conform to the contract (§ 14).
5. In the Enterprise plan, you can invite other people to your account and manage your clients’ profiles. You are responsible for who you give access to and for being entitled to process your clients’ data. Annex 4 describes how we process this data.

§ 5.Trial

1. Once your account is set up, you get a free 14-day trial with the limits set out in Annex 1. You do not provide a payment card.
2. The trial does not turn into a paid plan by itself. After it ends, you can still see everything we have analysed, and new analyses will start once you have ordered and paid for a plan.

§ 6.Ordering a plan

1. You order a plan in the panel, in the Plans tab: you choose a profile and a plan, check the price and conditions, and place the order with the “Order with obligation to pay” button. Until then, you can go back and change your choice.
2. Before you place the order:
   1. as a consumer, you can request that we start providing the service before the 14-day withdrawal period ends by ticking a separate box, which is unticked by default; § 9(4) describes the consequences;
   2. you confirm separately that you are aware of the limitations of the service: AI results may contain errors (§ 11(2)), the “Build a Reel from clips” feature is in beta (§ 11(6)), and some features depend on Meta and AI providers (§ 3(3)).
3. Placing the order concludes the plan contract. We send you, by email, a confirmation with the content of the contract, these terms as an attachment, the withdrawal information and the withdrawal form.
4. We send the invoice by email. The plan starts working once your payment has been credited to our account; until then, you keep your current limits.
5. If you do not pay by the due date on the invoice, we may withdraw from the plan contract. We will let you know by email. We do not charge any fees for this.
6. You order a higher plan in the same way. A change to a lower plan is arranged by email and takes effect from the next billing period.
7. The Enterprise plan is not ordered in the panel: we agree its terms by email. These terms apply to it unless we agree otherwise.

§ 7.Prices and payments

1. We give plan prices in the panel, in the Plans tab, and in Annex 1: in Polish złoty (PLN), per month and per profile.
2. The price on the price list is the amount you pay. VAT works as follows:
   1. customers in Poland and consumers from other European Union countries: the price includes VAT;
   2. business customers from other European Union countries with a valid EU VAT number: we do not add VAT, and the buyer accounts for it (reverse charge);
   3. customers outside the European Union: we do not add VAT.
3. You pay in advance for each billing period, by bank transfer based on an invoice.

§ 8.Duration, termination and price changes

1. The account contract and the plan contract are concluded for an indefinite period. A plan has no minimum term.
2. You can cancel your plan at any time in the panel (Billing → “Cancel plan”) or by email. Cancellation takes effect at the end of the paid billing period: you can use the plan until that day, and we do not issue another invoice.
3. The next billing period starts once the next invoice has been paid. If you do not pay it, the plan stops working at the end of the paid period. You can still see everything we have analysed, but new analyses will not start. We do not charge any fees for this.
4. We may change the price of a plan only for subsequent billing periods and only for a valid reason: an increase in the cost of services we use (for example AI models, servers or data), a change in taxes or a change in the scope of the plan. We will tell you by email at least 30 days in advance. The new price applies to you only after you accept it in the panel or by email. If you do not accept it, the plan ends at the end of the last paid period, at no cost to you.
5. We may terminate the account contract or the plan contract with 30 days’ notice if we discontinue Reelumi or a given feature, permanently lose access to services that Reelumi depends on (for example Instagram data or AI models), or a change in the law makes it impossible for us to provide the service. In that case, we refund a proportionate part of the price for the paid period remaining after the contract ends.
6. We may block an account or terminate a contract with immediate effect only in the event of a serious breach of § 12(2)–(3) or § 13(3), after first asking you to stop the breach. Without such a request, we may do so only if the breach is gross or threatens to harm other people. We explain the decision by email in accordance with § 13(5). For a paid, unused period, we refund a proportionate part of the price.

§ 9.Withdrawal from the contract

1. As a consumer, you can withdraw from the plan contract without giving any reason within 14 days of its conclusion, that is, of placing the order (§ 6(3)).
2. You can withdraw:
   1. in the panel: Billing → “Withdraw from contract here”, then “Confirm withdrawal”. The button is visible for the full 14 days. We immediately confirm receipt of your statement by email, with its content and the date and time it was submitted;
   2. by email to hi@reelumi.ai. You can use the form in Annex 3, but you do not have to.

   To meet the deadline, it is enough to send your statement before it expires.

3. After you withdraw, we refund all payments for that plan within 14 days of receiving your statement, using the same means of payment that was used, that is, by bank transfer to the account the payment came from, unless you agree to a different one. The refund costs you nothing.
4. If, when ordering, you request that the service start before the 14 days have passed (§ 6(2)(a)) and then withdraw from the contract, you pay for the time you used the plan until the withdrawal, in proportion to the number of days: price of the period × number of days until the withdrawal ÷ number of days in the period. We refund the rest. Without such a request, we refund the full payment.
5. Using the plan during these 14 days does not take away your right of withdrawal.
6. After withdrawal, the plan stops working, but your account remains. At your request, we will provide you with your content other than personal data in a machine-readable format (§ 16(2)).
7. Business customers do not have the right of withdrawal.

§ 10.Changes to the service

1. We keep developing Reelumi, so its features, appearance and the way it works may change. We change a service covered by a paid plan only for a valid reason:
   1. a change to, or the shutdown of, services that Reelumi depends on (Meta, Instagram, providers of AI models and data);
   2. a change in the law, or a decision or ruling of an authority;
   3. security or the prevention of abuse;
   4. quality improvements, new features or replacing an AI model with another one.

   A change does not involve any costs for you.

2. We tell you by email at least 30 days in advance about any change that significantly and negatively affects your access to or use of the service (for example a reduction in plan limits). If a change is suddenly forced by a reason listed in paragraph 1(a)–(c), we tell you without undue delay. As a consumer, in such a case you can terminate the contract at no cost within 30 days of the change or of being informed of it, whichever is later. We will refund a proportionate part of the price for the paid period remaining after the contract ends.

§ 11.AI

1. Analyses, the assistant’s replies, ideas, scripts and descriptions are prepared by artificial intelligence models. In the chat, you are talking to AI, not to a human.
2. AI results are generated automatically and may contain errors, inaccuracies or out-of-date information. Check them before you publish anything or make a decision based on them. They are not legal, tax, financial or medical advice.
3. Reelumi helps you plan and improve content, but we do not promise specific outcomes, for example growth in reach, follower numbers or sales.
4. If an AI result carries a marking showing that it was created with the help of AI (for example the model provider’s watermark or metadata in the file), do not deliberately remove or change it.
5. If you publish content prepared with the help of AI as part of your professional activity, you are responsible for labelling it where this is required by law (for example Article 50(4) of the Artificial Intelligence Act) or by the rules of the platform you publish on.
6. The “Build a Reel from clips” feature is in beta: it may work more slowly, have errors and change more often than the rest of Reelumi.
7. We pass your content to AI model providers only to prepare a result for you. The privacy policy describes the rules.
8. We do not claim any rights to AI results. You may use them, including for commercial purposes. We do not guarantee that they are protected by copyright or that they are not similar to other people’s content.
9. In the plans indicated in Appendix 1, you can connect your profile to another company’s AI assistant (ChatGPT, Claude or Grok):
   1. the assistant reads the data of the chosen profile at your request and changes nothing in Reelumi; the privacy policy describes the scope;
   2. the assistant is run by another company under its own terms, and its answers are not a Reelumi result — we are not responsible for them or for how that company uses the data the assistant has read;
   3. you can disconnect at any time in the panel; we may limit the number of the assistant’s requests or pause the connection where security or the prevention of abuse requires it;
   4. the data of other people’s profiles that the assistant reads is subject to the rules in § 12(2).

§ 12.Instagram

1. We analyse publicly available data from Instagram profiles and Reels: your profile and the profiles you track.
2. In Inspirations, you may track only public profiles of creators and businesses, for inspiration and to analyse content formats. You must not:
   1. track the profiles of private individuals or profiles that appear to be run by children;
   2. use Reelumi to monitor, harass or profile a specific person;
   3. collect contact details or special categories of data, for example about health, beliefs or sexual orientation;
   4. mass-export other people’s content or republish it.

   We may refuse to track a profile or remove it from Inspirations, in particular if its owner objects to the processing of their data.

3. Connecting your Instagram account, when this feature is available for your account:
   1. is voluntary; you connect the account on Meta’s website, and we do not learn your password;
   2. you connect only an account you are entitled to: your own or one you manage under an authorisation;
   3. when using the connection, you comply with Instagram’s and Meta’s terms and do not use data from Reelumi in a way that would breach them;
   4. we may suspend or end the connection if Meta requests it, if Meta changes or shuts down its interface, or if point (b) or (c) is breached;
   5. you can disconnect at any time in the panel (Channel profile → Instagram account → “Disconnect”), and you can also revoke Reelumi’s access in your business portfolio settings in Meta.

   The privacy policy describes what data we receive from Meta and what we do with it.

§ 13.Your content and rules of use

1. Your content remains yours. You grant us a non-exclusive, royalty-free licence to store, copy and process it, including through the providers listed in the privacy policy, to the extent and for as long as needed to provide the service. We do not publish your content or show it to other users, except the people you give access to your account.
2. By adding content, you confirm that you hold the rights to it, including to the music in your clips and to the image of the people who appear in them.
3. You must not:
   1. add illegal content, including child sexual abuse material, intimate material without the consent of the people shown in it, content inciting violence or hatred, threats, and content that infringes other people’s copyright, personal rights or privacy;
   2. impersonate other people or use Reelumi to prepare material that is misleading about real people or events;
   3. transmit malware, attack Reelumi, test its security without our consent, circumvent limits, automatically download data from Reelumi other than through an AI assistant connection (§ 11(9)) or share your account with people outside your team;
   4. use Reelumi contrary to § 12.
4. We do not review your content on our own initiative. We act on reports (paragraph 6), orders from authorities and signs of abuse, for example unusual use of limits. AI model providers may automatically refuse to process some content. Decisions to block content or an account are made by a human.
5. In the event of a breach, we may remove or block content, restrict a feature, suspend the account or terminate the contract (§ 8(6)). We usually first ask you to stop the breach. We explain every such decision by email: we state what we did, why, on what basis and how you can appeal.
6. Anyone, including someone who does not use Reelumi, can report content they believe to be illegal by email to hi@reelumi.ai. The report should include:
   1. an explanation of why the content is illegal;
   2. an indication of exactly where it is in Reelumi, for example the page address or the profile name;
   3. the full name and email address of the person making the report (not needed when reporting child sexual abuse material);
   4. a statement that the report is made in good faith and that the information in it is accurate and complete.

   We confirm receipt of the report and let you know our decision.

7. You can appeal against a decision under paragraph 5 and against a decision on a report by email within 6 months. Appeals are handled by a human within 14 days. You can also lodge a complaint with the President of the Office of Electronic Communications (UKE) or take the matter to court.
8. If we become aware of content indicating a criminal offence that threatens people’s life or safety, we will notify the police or the public prosecutor’s office.

§ 14.Complaints

1. The service is to work in accordance with the contract, these terms and its description in Reelumi. If something does not work as it should, write to hi@reelumi.ai telling us what does not work, since when, and what you expect. We do not require a form or any particular format.
2. We reply by email within 14 calendar days of receiving the complaint. If a consumer does not receive a reply within this period, the complaint is deemed accepted.
3. If the service does not conform to the contract, a consumer may demand that it be brought into conformity. The consumer may demand a price reduction or withdraw from the contract if bringing the service into conformity is impossible or would involve excessive costs, if we have not brought the service into conformity, if the lack of conformity persists despite our attempts, if it is so serious that this is justified straight away, or if it is clear from our statement or the circumstances that we will not bring the service into conformity within a reasonable time or without excessive inconvenience. If the lack of conformity is minor, the consumer may only demand a price reduction. The reduction is proportionate to the time during which the service did not conform to the contract. We refund the amounts due within 14 days.
4. If we do not accept a complaint, our reply will also say whether we agree to an out-of-court resolution of the dispute (§ 17(3)).

§ 15.Liability

1. Towards consumers, we are liable under the rules laid down by law. These terms do not limit this.
2. Towards business customers:
   1. our liability is limited to the fees paid by the business customer in the 12 months before the event that caused the damage, and we are not liable for lost profits;
   2. we are not liable for the consequences of decisions made on the basis of AI results or for interruptions and changes resulting from the actions of Meta, Instagram and AI providers;
   3. the limitations in points (a) and (b) do not apply to damage caused intentionally.

§ 16.Data and the end of the contract

1. We process personal data in accordance with the privacy policy: reelumi.ai/privacy.
2. At any time, including after terminating the contract, you can ask by email for a copy of your data: settings and profiles, channel goals, plans and calendar, ideas and scripts, chats with the assistant, analysis results, the list of tracked profiles and “Build a Reel from clips” projects with their clips, for as long as we store them. We will provide it free of charge within 30 days, in JSON and CSV (data and texts), SRT (captions) and MP4 (Reels and clips; a clip that cannot be saved as MP4 without losing quality, in the format it was uploaded in) formats. We do not provide Reelumi’s internal elements, such as instructions for the models, configuration and search indexes, because they are our trade secret.
3. If, when terminating the contract, you ask for your data to be transferred to another service or to you:
   1. the contract continues until the end of the paid billing period, but no longer than 2 months from the notice of termination;
   2. within 30 days of the end of the contract, we prepare the export described in paragraph 2 and help with the transfer, and Reelumi continues to work for you as before during this time;
   3. after that, you have at least 30 days to download the data;
   4. after that period, we delete the data in accordance with the privacy policy.

   Transferring the data is free of charge.

4. Agencies and businesses that manage their clients’ profiles in Reelumi entrust us with processing their clients’ data on the terms of Annex 4. You accept the annex together with these terms when we agree on the Enterprise plan.

§ 17.Disputes and governing law

1. Contracts with us are governed by Polish law. If you are a consumer and live in another country, you do not lose the protection given to you by the mandatory provisions of that country’s law.
2. Disputes with consumers are settled by the courts that have jurisdiction under the law. Disputes with business customers are settled by the court having jurisdiction for Poznań.
3. A consumer may use out-of-court methods of resolving disputes, for example help from a municipal or district consumer ombudsman (rzecznik konsumentów), or mediation or an arbitration court at a provincial inspectorate of the Trade Inspection (Inspekcja Handlowa). A consumer from another European Union country can contact the European Consumer Centre in their country. The President of UOKiK keeps a list of such bodies at polubowne.uokik.gov.pl. Participation in such proceedings is voluntary for both parties.

§ 18.Changes to these terms

1. We may change these terms only for a valid reason:
   1. a change in the law, or a decision or ruling of an authority;
   2. a change to services that Reelumi depends on (Meta, AI providers, payment providers);
   3. a change in the scope of Reelumi or the way it works, including new features and plans;
   4. security or combating abuse;
   5. removing ambiguities or errors in these terms.
2. We tell you about a change by email at least 14 days before it takes effect, or at least 30 days in advance if the change is unfavourable to you. In the message, we describe what is changing and attach the new text.
3. If you do not agree to a change, you can terminate the contract at no cost before the change takes effect, with effect from the day it takes effect. We will refund a proportionate part of the price for the paid period remaining after the contract ends.
4. Changes that are solely to your advantage, or that are required by law, may take effect sooner.

§ 19.Final provisions

1. These terms have a Polish and an English version. The Polish version is binding. A consumer may rely on the English version if it is more favourable to them.
2. These terms are effective from 15 November 2026.

Annex 1.Plans and limits

1. Prices are given according to the rules in § 7. We agree the terms of the Enterprise plan individually (§ 6(7)).
2. When you use up your monthly analysis limit, new Reels wait in a queue and are analysed automatically when the counter resets at the start of the month. A higher plan starts them right away.
3. A question to the assistant costs 1 credit in Fast mode, 2 in Standard mode and 3 in Advanced mode. Versions and tools in the Content planner cost the same as in Advanced mode, and a tweak or a question in the Content planner costs 1 credit. A credit is deducted only after the reply.

Annex 2.Withdrawal information

Annex 3.Model withdrawal form

Annex 4.Data processing agreement

This applies to the Enterprise plan and to every customer who manages their clients’ profiles in Reelumi.

1. Parties and subject matter. A customer who manages their clients’ profiles in Reelumi (the “Controller”) entrusts Reelumi with processing personal data to the extent needed to provide the service described in the terms of service, for the duration of the plan contract and until the data is deleted after it ends (point 9).
2. Nature and purpose. Storing data, downloading publicly available data from Instagram, analysis with the help of AI, preparing results and handling connections with Meta, solely for the purpose of providing the service to the Controller.
3. Data and data subjects. Names and publicly available content of the profiles of the Controller’s clients (descriptions, Reels with image and voice, speech transcripts), statistics from connected accounts, content added by the Controller (notes, plans, clips, messages) and the first names and email addresses of people invited to the account. This concerns the Controller’s clients, people who appear in their content and people invited to the account.
4. Instructions. We process the data only on documented instructions from the Controller. These are the terms of service, this agreement and the use of Reelumi’s features. If, in our opinion, an instruction infringes the law, we will inform the Controller immediately.
5. Confidentiality and security. Only people bound by a duty of confidentiality have access to the data. We apply the measures referred to in Article 32 GDPR, including encrypted connections, encryption of account access keys, separation of account data, access control and backups.
6. Sub-processors. The Controller gives general authorisation for the use of sub-processors. Today these are: OVH (server and database, European Union), Cloudflare (R2 file storage in the European Union), Apify (downloading public data from Instagram, Czech Republic), OpenRouter (forwarding requests to AI models, USA) and the model providers it forwards requests to (today Google and OpenAI), deAPI (speech transcripts of Reels, Malta), Resend (emails about the account and the contract, USA), and the people and companies that maintain the server on our behalf. The privacy policy gives the current list with descriptions. We notify the Controller of any planned change by email at least 14 days in advance. The Controller may object to it and, if we do not reach an agreement, terminate the contract at no cost before the change takes effect. We bind sub-processors to the same data protection obligations, and transfers of data outside the European Economic Area are based on the safeguards under Chapter V GDPR described in the privacy policy.
7. Data subjects’ rights and assistance. We help the Controller respond to requests from data subjects and comply with the obligations under Articles 32–36 GDPR, to the extent the nature of the processing allows. We forward to the Controller any requests that reach us.
8. Breaches. We notify the Controller of a personal data breach without undue delay after becoming aware of it and provide the information referred to in Article 33(3) GDPR that is known to us.
9. End of the contract. After the contract ends, we delete the data in accordance with the privacy policy, unless the Controller has asked for an export beforehand (§ 16 of the terms of service) or the law requires the data to be kept.
10. Audits. We make available the information needed to demonstrate that we comply with Article 28 GDPR and allow audits: on a date agreed at least 14 days in advance, no more than once a year (unless there has been a breach), at the Controller’s expense and without access to other customers’ data.
11. The Controller’s obligations. The Controller ensures that it has a legal basis for processing its clients’ data and has informed them about it, and does not add special categories of data to Reelumi.
12. Liability. In accordance with § 15 of the terms of service, subject to the provisions of the GDPR.