It analyzes Reels, answers questions and plans your next video.
Reelumi uses the public data of your Instagram profile: the number of views, likes and comments, and the Reels themselves.
01
A second-by-second Reel breakdown.
We watch the whole video, picture and sound: the first frame and first words, motion and detail in later shots, cuts, how readable the on-screen text is, speech word by word, the call to action, the caption and the cover.
HOOK · VISUALS · EDITING · SPEECH
02
Ask about your Reels.
The assistant takes numbers from your profile data and searches your Reel transcripts. When a number isn’t available, such as reach, it says so.
CHAT WITH THE ASSISTANT
03
A planner for your next videos.
For an idea you pick, the assistant writes three versions of a Reel. Each has a hook, a script, a shot plan and a caption. You can shorten the one you choose, change its tone or edit it by hand.
CONTENT PLANNER
TIPS AND SUGGESTIONS
What to change and how to film it.
The analysis starts with what worked in the Reel. Every change it suggests rests on a second of the video or a measured number. Drafts from the Planner are a starting point for your own edit: facts the assistant doesn’t know stay in [brackets].
Tips are ordered from the most important. Each one shows the effort: 5 minutes, 30 minutes, a new video or a lasting change.
An assessment without a number is labeled plainly as an “AI observation”.
Words you don’t use and topics you don’t cover never make it into the suggestions.
CONTENT PLANNEREXAMPLE
VERSION 1 OF 3
HOOK
“Watch the milk change the color of the coffee”
SHOT 1
Close-up, milk pours into the coffee, hook text on screen
SHOT 2
Cup and flower in one frame, text “Beans from [roastery name]”
ENDING
“How do you take your coffee? Tell me in the comments.”
Refine: Shorter · More casual · More specific · Different
HOW IT WORKS
Three steps to your next Reel.
1
Enter your profile name.
You don’t need your account password. You choose how many recent Reels Reelumi fetches.
2
Get a breakdown of your Reels.
Reelumi analyzes the whole video, picture and sound. At most six tips per Reel: what to fix right away and what to change in your next video. Reelumi fetches new Reels every night.
3
Plan your next video.
You pick one thing to test, and the assistant writes out the Reel in the content Planner.
WAITLIST
We’ll write when Reelumi opens in English.
Leave your email address. We’ll send a link to confirm it, and after that only a message when Reelumi launches in English.
The waitlist data controller is Anna Berlińska. To ask about your address or withdraw consent, write to hi@reelumi.ai.
FAQ
Frequently asked questions
Can I use Reelumi yet?
Not yet. For now, new accounts are created by invitation only. Joining the waitlist doesn’t create an account.
Who is Reelumi for?
For anyone who runs their own Instagram account and makes Reels: creators, small businesses and personal brands. Reelumi works in English and Polish. Today it analyzes Instagram Reels, and TikTok support is in preparation.
Do I need to give my Instagram password?
No. In Reelumi you only enter your profile name. You don’t log in with Instagram or give access to your account. Reelumi uses what’s publicly visible: the number of views, likes and comments, and the Reel videos, so your profile has to be public. Reach, saves and watch time aren’t public, so Reelumi doesn’t show or estimate them.
What exactly do you check in a Reel?
The hook: the first words, the picture and the text, the promise and the second it’s delivered. Visuals: what’s in the frame throughout the video, the motion and the details that guide the eye. Editing: the number of cuts and how long the shots are. On-screen text: whether it’s readable and not hidden under Instagram’s interface. Speech: transcribed word by word, with filler words and speaking pace. Plus the call to action, the first line of the caption and the cover. The breakdown covers Reels, not photos or carousels.
Will Reelumi fix a Reel that’s already published?
No. Reelumi doesn’t change anything on your account, and a published Reel can’t be re-edited. Of the things the analysis checks, only the caption and the cover can still be changed after publishing. That’s why Reelumi assesses them separately and can suggest a ready caption. The other tips are for your next videos.
Does Reelumi analyze other accounts too?
Yes. In the Inspirations tab you add public profiles of other creators, and Reelumi finds their repeatable patterns and assesses which ones you could carry over to your videos. Every week, the Trends tab collects Reels from your niche’s hashtags and shows the ones with above-average views, plus the music and topics that are gaining traction.
When is the launch?
We don’t have a date yet. We’ll email the confirmed addresses on the waitlist when Reelumi launches in English.
Will Reelumi guarantee me more reach?
No. Reelumi shows what’s in your Reels and suggests what to test in the next ones. The number of views also depends on things that don’t show up in the data.